Design Challenge
The design challenge of this project is to develop a brand identity that effectively communicates empowerment, resilience, and transformation while resonating with young people of color. The visual language must be bold, modern, and inspiring, striking a balance between professionalism and approachability. It should evoke a sense of movement and progress, reinforcing the organization’s mission to guide individuals toward a brighter future.
Design Solution
The design solution for Break The Cycle centers on a bold and empowering visual identity that conveys a sense of triumph and progress. The logo features a figure standing confidently atop a peak, symbolizing achievement, resilience, and overcoming obstacles. The clean, modern typography of the brand name emphasizes strength and clarity, while the tagline, “Empowering Potential. Breaking Barriers,” reinforces the organization’s mission.
