The design challenge for the St. Augustine Tennis Center branding was to create a unified identity that reflects its diverse offerings—tennis, relaxation, community, and beachside leisure. Balancing the elegance of the sport with a welcoming, laid-back feel, the branding needed to appeal to both serious players and casual visitors. The challenge was to capture the center’s dynamic atmosphere through a cohesive visual identity that brings together its tennis courts, spa, coffee shop, and beach access, crafting an inviting destination that feels both refined and accessible.

To bring together the diverse elements of the St. Augustine Tennis Center, the branding was crafted to embody both the sophistication of tennis and the welcoming charm of a coastal community hub. The visual identity combines clean, modern design with inviting, approachable elements, seamlessly uniting the tennis courts, spa, coffee shop, and beach access under one cohesive brand.  When desiging this logo I wanted to combine the two aspects of tennis & being on the beach. 

The branding for the St. Augustine Tennis Center successfully redefined the facility as more than just a tennis center, presenting it as a vibrant destination for sport, relaxation, and community. By combining sophistication with a relaxed, coastal vibe, the brand appeals to both avid tennis players and casual visitors. The cohesive design unites all aspects of the center—tennis courts, spa, coffee shop, and beach access—under a single, inviting identity.